Friday, July 29, 2016

Top fashion house of Bangladesh

Aarong is most popular fashion house of Bangladesh. It is a NGO project under BRAC (world’s largest NGO). There are about 65,000 artisans, 325000 people and 850 small entrepreneurs are related with this fashion house. Aarong was established in 1978 by Late Ayesha Abed (wife of Sir Fazle Hasan Abed) and Martha Chen.

Aarong logo
In early days they started to develop women artisan in village area. They trained them by master artisans, brought their products into local & international market, brought the money to women artisan’s hand. As a project pf BRAC artisans of this fashion house get employment, maternal health care, hygiene awareness, subsidized latrines, micro-credit, legal aid, day care and education for their children. They are creating opportunities for artisans to protect their age-old art and livelihoods.

Currently they produce handicraft, clay goods, clothing, jewellery, fabric, non-textile craft, leather goods, footwear, houseware, food item etc. There are about 16 outlets around Bangladesh.

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